24 hour English TV from China

The importance of English in the global media never ceases to amaze me, for example, China’s announcement that they plan to have 24 hour English TV as a strategy for global influence.  If they plan to have second language English speakers and news editors it will be vital to have an understanding of culture along with excellent English.  Culture and media really go hand in hand, as you need to understand the target audience’s culture as you present the news.  Obei has already taken note of the importance of culture and media, and the culture and media course is definitely worth checking out.  As yet, China has not said which countries will receive the channel, but I am looking forward to seeing how culture and media will be presented in English by China for their 24 hour TV.

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